Now comes, Beyonce with her alter ego, Sasha Fierce. Granted in the past she spoke about her alter ego helping her perform live on stage, but from all the press pictures she looks like a Rhianna copycat without Rhianna's short hair. It seems like Beyonce is feeling Rhinna's heat and success. Case in point, Gareth Pugh, an independent designer that Rhianna help put on the map. Now Beyonce has started to wear his designs and it just doesn't seem to fit her as a person or as an alter ego. Perhaps, Beyonce should do what she does best...Beyonce and keep Sasha Fierce for the stage and to herself.