With the way the economy is going, people are more aware of "thrifty" shopping. Stores like Wal-mart are seeing their sales increase due to their lower price points even though most of the merchandise is from outside of the U.S. Even though Americans are losing their jobs to countries overseas they still continue to spend their money at these stores that don't support products made in the states. Urban Outfitters is known for their lower price point merchandise as well as their "coolness" factor along with sister companies, Free People and Anthropologie. Richard Hayne is the CEO and owner of these companies and keeps a low profile due to his conservative politics. He's a known supporter of former Republican senator, Rick Santorum, and known to be "Cheneyesque" behind closed doors. So, as money gets tighter and we are more aware of what, how, and where we spend our hard earned money, let's all speak with our dollars by spending it with companies that coincide with who we are as a people and as a community. It may be easier to shop at one of these stores due to their easy access but take the extra time to think before you spend.