31.7.08

ITALIAN VOGUE SELLS OUT AND MORE

Italian Vogue's July issue, "A Black Issue," sold out of its original run in both the US and UK within 72 hours. It's now in a quick reprint of 30,000 issues in the States, 20,000 in Italy and 10,000 in the UK. It's obvious that all the buzz and forward thinking contributed to the massive sell out of the issue. Let's hope that this spurs on other publications to do the same and continues to inspire Franca Sozzani to book all types of models in the future.

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