Sofia Coppola directed a commercial for the new Miss Dior Cherie L'Eau Fragrance which features Brigitte Bardot's song, "Moi Je Joue." The commercial has a playful air to it, as well as, a qinntessential Parisian flare. Hence, "Me, I, Play." Sofia also collaborated with Marc Jacobs to design a collection of handbags and shoes for Louis Vuitton. They should be in stores now. Marc is known for his collaborations with his friends and artists like Stephen Sprouse, Madonna, Kayne West, Takashi, Murakami, and now Sofia. Collaborations are always a great way to add a new take to a brand and especially during these times its all, so, more clever for sales.