Owners of Opening Ceremony, Carol Lim and Humberto Leon, are looking to break some records of their own. They'll keep their Soho store open for 72 hours for an Olympic style shopping event. Not only will there be shopping, but they'll be having special events like scrabble, a table tennis tourny hosted by jewelry designer Philip Crangi and some late night yummies like tacos and ice cream for all the night owls. If you're really feeling the Olympic spirit they'll have tattoo artist, Scott Campbell, offering up special Olympic inspired tattoos. Let the games begin.
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