15.8.08

WRANGLER WE ARE ANIMALS by RYAN McGINLEY

Mostly on everyone's top list of photogs is Ryan McGinley.  GAP loves him so much that he's featured in their new Fall campaign.  He recently shot Wrangler's new campaign titled, "We Are Animals." What does one make of that caption? One with nature? Self-preservation? Raw animal human instincts and traits? From the look of the campaign and mini commercial it will illicit a wide variety of feelings. The real question will this make you want to wear a pair of Wranglers. The re-branding of Wranglers has been somewhat successful abroad but here in the states it's still has a certain perception that's been hard to break. Will McGinley's new vision translate Wrangler into the new, "reborn" denim line?

No comments: